But that doesn’t mean taking a break or stopping (that’s not in our nature).

Instead, it’s a time to reflect that, as is often the case, generates change. On the threshold of this important anniversary, the Prestige brand is getting its own distinct identity, different from that of the Prestige Italia group, with a new logo and new branding that symbolise its values and vision.

In the brand’s new logo, the P is the star, a symbol of what we’ve been and our commitment to what we will be. It isn’t just the brand’s initial: the P also stands for Partnership, Performance, Passion and the Planet, our cornerstones, the foundation upon which we’ve built what we are today and what we promise to be in the future. An evolution of our branding, starting with the logo that has distinguished us for all these years, giving what we are a new, more contemporary look while keeping our roots firmly in place.